Factory Detroit Incorporated

Factory Detroit Incorporated is an advertising agency based in Troy, Michigan. It describes itself as an ad agency because that is the simplest label, though its output reaches well beyond advertisements. Its portfolio shows campaigns for public bodies, banks, universities and regional industries.

What Factory Detroit Incorporated offers

• Strategy: planning the message and approach behind a campaign.
• Design and identity: logos, brand identity, printed collateral and point-of-sale material.
• Digital work: websites and social media content.
• Direct marketing: mail and other direct-response pieces.
• Creative production: photography, illustration, music and branded merchandise.

Customers and markets

The agency's stated work includes a regional parks system, a bank supporting a teen cancer campaign, a Cleveland university foundation, a public transit authority and Michigan's wine industry. Most examples come from Michigan and the wider Midwest.

Key facts

• Based in: Troy, Michigan, USA
• Also active in: Downtown Royal Oak, where it once had its office
• Notable campaigns: the Taste Michigan wine brand and a Metroparks awareness campaign