Ethos Interactive

Ethos Interactive is a customer experience and brand consultancy serving enterprises in the Middle East and further afield. It began as a digital communications agency focused on mobile and social media, and it now describes its work as setting customer strategy, running the relationship and building the brand around it.

What Ethos Interactive offers

• Customer experience — customer strategy, with a lifecycle engagement service that runs the relationship month to month.
• Brand experience — creative, content, social and community work aimed at loyalty and growth.
• Brand intelligence — an early-warning tool and a community listening product that reports what customers actually say.
• Content marketing — branded entertainment and influencer-led storytelling.
• Digital experience and product — building what customer journeys need.

Who it works with

Clients in financial services, automotive, retail, health and beauty, furniture and food, from single projects to cross-media campaigns.

Key facts

• Region: Middle East
• Research: publishes studies on Saudi banks' social media activity