early bird digital marketing

Local search and Google Business Profile work

Local firms that struggle to be found online are the focus of Early Bird Digital Marketing. Its core offer is search engine optimization for local firms, including performance-based local SEO in which the agency takes on a ranking goal for a site. Alongside it sits Google Business Profile optimization, the upkeep of listings in directories and citation sites, and the handling of problems such as suspended listings and spam reports.

Its material speaks to business owners whose days go to running their companies, leaving little time to follow every change in search and social media. Its pitch is that a business which cannot be found on the first page of results loses customers to competitors who can, so the work of being found has to be done consistently.

Websites, content and social media management

The website side covers design and development for businesses, with the sites built to be found by search engines. Funnels and landing pages are built for specific campaigns, and the agency offers website audits and SEO reports that show where a site stands and where it can improve.

Social media management covers setup, regular posts and updates, and advertising on social platforms. The agency also handles content writing for a client's own site, so the owner does not need to learn search strategy or write pages personally.

Reputation, reviews and text messaging

Reputation marketing and management is a separate strand. The agency helps clients collect and respond to reviews and presents reviews as a major factor in whether a buyer trusts a business. It also offers SMS text marketing, which the agency says can be enabled on business landlines so that customers can hold conversational text exchanges with the firm.

Training, coaching and certification

For owners who want to run some marketing in-house, the agency offers do-it-yourself training and coaching, either one to one, self-paced or for whole teams. It also offers a marketing manager certification program, under which a member of the agency's team trains, manages and activates a client's marketing staff so that the business can grow with its own people in charge.

Experience and approach

The agency dates its digital marketing practice to 1998 and points to more than two decades in the industry for its leader. It warns owners against callers who promise quick first-place rankings or heavy claims about a business being in trouble, and argues that a credible digital marketer is an experienced one who can show a track record. Its user experience work includes usability testing and reviews of designs for dark patterns, the manipulative interface choices that can mislead visitors.

Early Bird Digital Marketing is an agency that helps businesses become easier to find online. It works with owners who are busy running their companies and have little time to follow search and social media changes. The agency stresses experience and credentials over big promises, and warns owners about callers who claim quick first-place rankings. Its pitch is to take the marketing work off the owner entirely, from strategy to content.

What Early Bird Digital Marketing offers

• Search engine optimisation: improving how a business ranks in search results.
• Website work: building sites that are set up for search engines.
• Content writing: copy for a client's site.
• Social media management: running a client's social channels.
• Google Business Profile setup: creating listings that follow Google's rules.