Dog and Pony Advertising Agency

For Hungarian firms that want every part of the marketing mix under one roof, the Budapest agency Dog and Pony describes its offer as a complete service, covering planning as well as delivery. Its approach combines data analysis with creative work, and the company presents that mix as the reason its results tend to hold.

Online advertising and search

The agency runs online advertising with Google Ads, search optimization, link building and performance marketing. Consulting comes first in each engagement, followed by marketing planning and lead generation. The company's own case study on lead generation reports 135% growth from the same ad budget, and its search work reports more than 600 organic visitors a day.

Social media management

Day-to-day Facebook management is one part of the service, alongside Facebook and Instagram advertising, YouTube advertising and brand monitoring. The company also runs Facebook recruitment advertising, and its example in that area is a campaign to recruit truck drivers. For a business launching a YouTube channel or a full Facebook campaign, the agency says it provides support at each step.

Press and public relations

Public relations work includes communications, articles and press releases, with media agency services alongside. The company treats press work as part of the overall plan rather than as a stand-alone task.

Corporate identity, copy and video

The creative offer is corporate identity and logo design, creative copywriting and video spots. Copy is shaped to suit search engines as well as readers. The company says its designers can give a business a presentable look that suits the market it sells to.

Websites, webshops and conversion

The agency builds websites and webshops, works on conversion optimization and designs the user experience. One web case study reports 145,000 visitors for a site that started from nothing, though the company does not describe the timeframe in detail.

Events, billboards and outdoor promotion

Outdoor and event work covers billboard campaigns, outdoor promotion and event marketing. The company's event planning team is responsible for organizing the events. The agency reports that one event project drew more than 2,000 visitors and over 100 positive responses from attendees.

Track record and client mix

The agency's clients include a pastry shop and an IT company, and its case studies range from building work to a healthcare manufacturer and finance projects. It says it has completed more than 200 projects, and it lists a team that includes an SEO specialist, a head of graphics and a creative director, with a dedicated expert for pay-per-click and social media.