DMS

DMS is a direct marketing and fundraising agency in Cheltenham, with a team of around 50 people whose background is in direct response advertising. It has worked in multi-channel fundraising for more than 40 years, for organisations large and small. Campaigns draw on creative work, behavioural science and data to prompt supporters to respond.

What DMS offers

• Cause-led fundraising — reaching new audiences for a cause and recruiting supporters.
• Alumni fundraising — appeals aimed at former students.
• Gaming — campaigns that introduce supporters to fundraising games.
• Direct response advertising — campaigns built to produce measurable replies.
• Data and behavioural insight — using data and behavioural science to shape appeals.

Who it works with

Charities and other organisations working for social good, of every size. Examples it cites include recruiting 2,000 new supporters during the pandemic and an alumni campaign that reached a 35% response rate.

Key facts

• Based in: Cheltenham, United Kingdom
• Team: around 50 people
• Experience: more than 40 years in fundraising