DNA (Digital Native Advertising)

DNA (Digital Native Advertising) is a Bristol agency that helps organisations attract, keep and engage staff and customers. Most of its work is employer branding, supported by internal communications and wider marketing.

Services

• EVP and employer brand: defining an employee value proposition and employer brand using its BrandShift method.
• Employee engagement: internal communications and strategies to help staff succeed and stay.
• Employee advocacy: programmes that turn existing staff into voices for the brand.
• Marketing and strategy: brand development, vision, mission and values, and media planning and buying.
• Careers websites and social advertising: recruitment sites and social ad tools for talent teams.

Clients

Its portfolio includes Superdry, MAN Truck & Bus UK, boohoo group, Pets at Home, Pandora, Joules, Aldermore, Infinis, Bath Building Society and Opus Talent Solutions.

Key facts

• Based in: Bristol, UK
• Method: BrandShift employer brand methodology
• Specialism: Employer branding and employee engagement