Dobie Associates

Dobie Associates is a management consultancy for organisations going through AI and digital change. It works where senior leadership, technology staff and front-line operators meet, helping each group see the others' goals, limits and strengths so that a plan can actually be delivered. The firm argues that most transformations stall not because of weak ideas but because the organisation is not set up to carry them out.

What Dobie Associates offers

• North Star Strategy: a co-designed, facilitated strategy process that gives leaders one agreed definition of success to act on.
• AI and digital fluency: focused sessions, in place of long technical briefings, that help leadership teams judge AI opportunities, manage risk and turn digital capabilities into income.
• Operating design model: shaping the roles, decision rights, skills and measures that a new direction needs in daily operation.

Who it serves

The firm works with executive teams, engineering groups and operating staff inside organisations undergoing AI and digital transformation. Its stated outcomes include clearer roles and handoffs, less friction between functions and quicker decisions on AI investment.