Digital Essence

Digital Essence, now presenting itself as Essence Adverts, is an integrated marketing agency with headquarters in Cairo and Dubai. It combines paid digital campaigns, influencer work and media production, and says it grounds its campaigns in data and behavioural research. A multilingual team handles work for brands in several countries.

What Digital Essence offers

• Paid media and lead generation: media buying, PPC and lead campaigns, including for real estate projects.
• Influencer and UGC marketing: influencer collaborations, user-generated content and reputation management.
• Media production: commercials, photography, videography and motion graphics.
• Social media marketing: community management and social campaigns.
• SEO, CRO and web development: search optimisation, conversion work and web and app builds.
• Research and strategy: market research and growth planning, plus digital marketing training through Essence Campus.

Clients

Its portfolio covers real estate developers, clinics, car brands, technology firms and consumer brands, with named work for Damac, RE/MAX, ASUS ROG, Bridgestone and Amer Group. Clients are spread across Egypt, the UAE, Saudi Arabia, Portugal, France, Sudan, Turkey, the USA and China.

Key facts

• Based in: Cairo, Egypt and Dubai, UAE
• Experience: about a decade in digital marketing and media buying
• Training arm: Essence Campus