Deviate Labs, LLC

Deviate Labs, LLC is a growth marketing agency based in Los Angeles. Its founders, Raymond Fong and Chad Riddersen, published a book on growth hacking, and since 2014 the agency has applied its automated sales process framework to more than 100 clients. It aims to link demand generation, sales and attribution into one system.

What Deviate Labs, LLC offers

• Go-to-market strategy — planning which channels and accounts to target and how to convert them.
• Paid advertising — campaigns on Google, Meta, LinkedIn and Reddit.
• Demand and awareness — visibility across search, AI-powered discovery, organic social, creators and content.
• Brand development — sharpening positioning and messaging.
• Lifecycle and email marketing — touchpoints from first contact to after purchase.
• CRM and attribution systems — infrastructure that shows which activity drives revenue.

Who it works with

Its client groups are B2B SaaS companies, D2C and e-commerce brands, marketplace businesses and venture-backed startups; the framework was first built for traditional businesses and fast-growing startups.

Key facts

• Based in: Los Angeles, California, US
• Working since: 2014
• Founders: Raymond Fong and Chad Riddersen
• Clients: more than 100 using its sales process framework