Ideas Made Measurable (IMM)

Ideas Made Measurable, known as IMM, is a digital advertising and marketing agency. It works with brands at a turning point, such as a relaunch or a push for growth, and builds work that can be measured and tuned.

What Ideas Made Measurable (IMM) does

• Media planning and buying: paid media for commerce, including visibility and keyword analysis.
• Websites and user experience: experience strategy, content structure, design systems and web builds.
• Brand and growth strategy: consumer insight, customer lifetime value analysis and forecasting.
• Content and campaigns: art direction, copywriting and campaign work.
• Search optimisation: technical audits and improvements.

Who it serves

Case studies on its site cover an e-commerce cycling apparel brand, a sustainability-led retailer and a technology company after a brand launch. Named clients include NetApp and PEARL iZUMi.

Key facts

• Type: digital advertising and marketing agency
• Notable clients: NetApp and PEARL iZUMi