Definition 6

Definition 6 (D6) is an agency that builds customer experiences by combining creative work, technology and data analysis. Its staff include writers, designers, animators and directors alongside technologists and analysts, and it has an office in New York.

What Definition 6 offers

• CX and brand experience — brand strategy and design, customer strategy, CRM and loyalty, channel and campaign management.
• Creative — creative direction, campaign development, broadcast PR, UX and UI design, and AV work.
• Technology — martech consulting, web and app development, enterprise architecture and customer data management.
• Data and analytics — customer insights, attribution and reporting, web analytics and predictive modelling with machine learning.
• Entertainment marketing — creative strategy through to post-production, including key art, editorial, sound design and live-action shoots.

Who it works with

D6 creates campaigns for movie studios, TV networks, streaming services and sports brands, and also works with consumer packaged goods brands.

Key facts

• Office: New York
• Disciplines: creative, technology and analytics