DAYTA Marketing

DAYTA Marketing is a fractional marketing firm that gives smaller, growth-focused companies access to a shared team of experienced marketers. Instead of hiring a full in-house department, clients get a small group of specialists who plan and carry out the work together.

What DAYTA Marketing does

• Marketing Management: its main service, in which a dedicated group of experts called a Pod plans strategy and runs campaigns.
• Customer journey mapping: an in-house tool, the Dayta Loop, that maps how buyers make decisions.
• Social media marketing: full management of social platforms and content.
• Advertising: paid campaigns aimed at a client's target market.
• Results dashboard: a live view of strategy and outcomes for each client.
• Consulting: advice on marketing strategy outside the managed service.

Customers and markets

The firm focuses on manufacturing, healthcare and financial businesses, among other industries, and aims its model at smaller companies that want enterprise-level marketing.

Key facts

• Model: Fractional marketing team
• Other activity: Blog, case studies and speaking events