Data Driven Group

Data Driven Group trades as Data Driven Marketing and runs targeted mail, print and email campaigns. Much of its published work is for car dealerships, where it plans offers, designs mail pieces and tracks what each campaign produces. It also mentions mobile apps and search-linking services.

What Data Driven Group offers

• Direct mail campaigns: researched offers taken from concept and design through to delivery to a defined list of households.
• Print advertising: print-based campaigns produced through the firm's own printing network, including variable-data conquest mailers.
• Email advertising: email campaigns with back-end analytics, plus sourcing of the mailing lists needed to run them.
• Delivery tracking: mail delivery measured by date and ZIP code using Intelligent Mail barcodes checked by an independent tracking contractor.
• Response and return reporting: response measured several ways, with leads passed back for follow-up and customer retention.
• Linking services: canonical linking and backlinking work alongside its marketing campaigns.

Clients

The firm aims its services at car dealerships, including a New York Nissan dealer named in its results, and offers dealers a demographic market analysis of their area.

Key facts

• Trading name: Data Driven Marketing
• Method: campaigns judged on three measures it calls rate, response and return