Crimson Cat

Developed from a ‘mobile first’ perspective, our award-winning website for Boehringer Ingelheim’s innovative equine supplement, Equitop Myoplast, is delivering more effective online communication with the brand’s digitally active consumers Vibrant branding, clear navigation and extensive use of video to communicate leading rider endorsement and vet support, the new site has led to a dramatic increase in traffic and is building more in-depth relationships with the UK’s horse owners online

ZOETIS PRINTROOM: CREATING AND LAUNCHING A WEB-BASED CUSTOMER LOYALTY PORTAL

ZOETIS PRINTROOM:

CREATING AND LAUNCHING A WEB-BASED CUSTOMER LOYALTY PORTAL Crimson Cat created, launched and ran a dazzling PrintRoom service for Zoetis, the world’s largest animal health company The online portal allowed veterinary vaccine customers to personalise a portfolio of materials and add their own creative flair Ease of use and an encouraging helpline saw customer interest surge and converted new vaccine customers The campaign includes advertising, direct mail, website, literature, print and full time helpline

AQUADOODLE: RECLAIMING ATTENTION AND MARKET-LEADING POSITION ON-SHELF

Crimson Cat were invited to update the global branding for preschool creative toy, Aquadoodle The new branding promotes the fun, mess-free, colourful and creative focus of the brand The new brand logo typography and on-pack doodles were created using the real Aquadoodle water-filled pens For on-pack imagery our team spent hours of fun engaging our young models with these outstanding products, which made our photographic selection very easy TOMY were delighted with the end result and the bright, fun new branding has reclaimed market leading presence on-shelf

DOUWE EGBERTS: MAINTAINING A HIGH CALIBRE BRAND POSITION

Crimson Cat developed stylish sales materials across Douwe Egbert’s expansive coffee systems range of machinery, as well as conference support including location search, delegate engagement, scripting, production and full event day management All our support focuses on the ultimate style and high caliber of the Douwe Egberts brand

CREATING STAND OUT AT INTERNATIONAL EXHIBITIONS

Crimson Cat constantly impress clients with outstanding show stands From drawing thousands with on-stand theatre at Europe’s premier intralogistics show to stands for giants Pfizer and P&G, visitors should always recognise a tangible difference on arriving Crimson Cat’s clever use of stand space, creativity and extensive attention to detail ensure stands are a success every time

JOB DONE: BRANDING TO COMMAND ON-SHELF ATTENTION

When SBM Life Science wanted to launch an exciting new weedkiller range that could cut through the clutter of existing labels, they turned to Crimson Cat We created a powerful and dynamic brand identity across the range of 5 product variants and 15 SKUs Crucially the vibrant, no nonsense branding commands attention on shelf whilst clear messaging perfectly delivers the core brand benefits and reasons to purchase The project extended to eye-catching POS, display outers as well as trade advertising and trade-to-consumer promotional advertising

SIMPARICA: CREATING A COMPELLING PROPOSITION AT POINT OF SALE

The ‘Tick Tock’ campaign with it’s highly impactful ‘Tick-ing Timer’ graphic, promoted the dangers that ticks and tick borne diseases bring to the nation’s dogs, and perfectly positioned Simparica as the product of choice With distinctive, engaging and award-winning point of sale the campaign played a major role in supporting the launch of Simparica, the innovative parasiticide for dogs Additional campaign elements included advertising and sales support materials

AXCELERA-P: DISRUPTING INDUSTRY-WIDE BEHAVIOUR WITH A DRAMATIC CAMPAIGN

AXCELERA-P:

DISRUPTING INDUSTRY-WIDE BEHAVIOUR WITH A DRAMATIC CAMPAIGN AB Neo, a division of AB Agri, were delighted with Crimson Cat’s launch concept for their exciting new breakthrough product for pigs The launch campaign perfectly distilled the dramatic effect that this accelerator product offers the world-wide pig industry The campaign included marketing strategy, full branding, press and digital advertising, first-to-know materials, brand reminders and packaging

IAMS & EUKANUBA: EXTENSIVE SUPPORT FOR LEADING BRANDS

IAMS & EUKANUBA:

EXTENSIVE SUPPORT FOR LEADING BRANDS IAMS and Eukanuba are leading innovators in the pet food market; our extensive support for these respected brands included show stands, direct mail campaigns, seminar materials and launch branding and materials for their ground-breaking ‘The Nurse Practical Learning Network’, developed for veterinary nurses nationwide

SUVAXYN PRRS: CREATING A COMPELLING POINT OF DIFFERENCE FOR A EUROPEAN LAUNCH

SUVAXYN PRRS:

CREATING A COMPELLING POINT OF DIFFERENCE FOR A EUROPEAN LAUNCH Developing a launch campaign to work across Europe is never easy, but Zoetis are delighted with Crimson Cat’s campaign to launch this ground-breaking vaccine in to the swine market With a strong emphasis on the product’s unique 1 day of age application combined with impactful and memorable imagery, the campaign is promising to deliver strong sales across Europe Elements include brand image, advertising, eDetailer, website, farmer and vet literature and promotional items

WADE UPHOLSTERY: UPGRADING LITERATURE TO REFLECT THE BRAND IMAGE

WADE UPHOLSTERY:

UPGRADING LITERATURE TO REFLECT THE BRAND IMAGE Crimson Cat were delighted to produce 4 range brochures for Wade Accurately translating the individual style and quality of the bespoke sofas and chairs into print was essential Using high level yet delicate retouching and elegant typography, the brochures for the first time communicated the products as they really are, beautiful and impeccably made

TCM: REBRANDING A WELL KNOWN BRAND

TCM:

REBRANDING A WELL KNOWN BRAND When the established Nissan Forklift brand was sold, Crimson Cat were asked to create the campaign to re-brand these leading forklift trucks under the little known TCM banner Our approach was to raise awareness fast with dominant use of the TCM name, confidently positioning the brand as a major player in the market Secondary messaging was created to communicate TCM’s unique dealer-led strategy with clever use of infographics and testimonial support The campaign included: print and digital advertising, literature, conference design and management, exhibition design and management including on-stand theatre