Abintus Consulting

Abintus Consulting is a boutique media consultancy that works for advertisers, not agencies. It checks how well clients' paid media is bought and performing, runs the selection of new media agencies, and trains in-house marketing teams. The firm focuses on mid-sized and emerging brands and works across international markets.

What Abintus Consulting does

• Media auditing: a full diagnostic of media buying, agency performance, contract compliance and internal processes.
• Agency pitch management: running the whole process of choosing a media agency and negotiating terms.
• Performance tracking: independent measurement of media results, separate from the agency doing the buying.
• Abintus Academy: online courses, guides, templates and coaching on media management.

Clients

It serves mid-sized and emerging advertisers that want an impartial view of their media spend and agency relationships.

Key facts

• Experience: consultants with over 20 years in media auditing, planning, buying and pitches
• Scope: international, across multiple markets
• Independence: does not buy media itself