Chalk Digital

Chalk Digital provides a platform for launching and managing programmatic advertising campaigns. It uses location data so advertisers can reach people near specific places. The company says a campaign can be set up in minutes.

What Chalk Digital offers

• Self-serve geofencing: targets audiences by physical address and by recent movements between points of interest such as airports, stadiums and stores.
• Automated ad builder: creates ad units and landing pages, using single sign-on to map each brand partner's creative assets.
• Retargeting: archives past audiences so they can be reached again.
• Data locker: stores each campaign for remarketing, audience appending and matchback reporting.
• Reporting: a visual dashboard with a heatmap on a fifteen-minute delay, plus API access.

Clients

Advertisers and brands that want to run location-based digital campaigns themselves.

Key facts

• Campaign transparency: time and place stamps on records
• Platform: the CHALK Identify Marketing platform