Carol H Williams Advertising

Carol H Williams Advertising, or CHWA, is an independent marketing agency that specialises in reaching multicultural audiences in the United States. It calls itself the longest-running independent multicultural agency in the country and builds joined-up programmes that use cultural and emotional insight to shape campaigns.

Services

• Cultural insight: research into how different audiences see the world, used to shape messaging.
• Social, influencer and connections planning: social campaigns, celebrity ambassadors and community engagement.
• Public relations and events: PR and event planning as part of wider campaigns.
• Production and digital: film production, digital development and experiential work.

Who it works with

Large brands and public bodies; case studies include Disney, Chevrolet, the U.S. Army, the 2020 Census, My Black Is Beautiful, Union Bank and PG&E.

Key facts

• Specialism: multicultural marketing
• Ownership: independent agency led by its owner, president and chief creative officer