Carol H Williams Advertising

The multicultural audience is a diverse landscape Carol H Williams Advertising (or CHWA) is the longest-running independent multicultural marketing shop in the country We provide our clients with an array of services to create a 360° “surround-sound” marketing program That includes digital, social, PR, event planning, and film

• Union Bank High Outreach 87% CTR Successful Social Media Engagement Successful Social Media Engagement
• Chevrolet DTU (2019) Integrated Social Media Campaign Celebrity Ambassadors Large-Scale Community Engagement Integrated Social Media Campaign
• 2020 Census Integrated Communications Campaign Increased Hard-to-Count Community Engagement Shaped Federal Funding Distribution Increased Hard-to-Count Community Engagement Shaped Federal Funding Distribution
• Disney 14% Increase in Park Attendance Revamped the Disney Experience Multicultural Approach 14% Increase in Park Attendance Revamped the Disney Experience
• My Black Is Beautiful Brand awareness BET TV show launch 26% net sales increase Brand awareness BET TV show launch 26% net sales increase
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• Army 18% Increase in Recruitment Highest AA Enlistment Level since 2003 Parent Favorability Increased 60% 18% Increase in Recruitment Highest AA Enlistment Level since 2003 Parent Favorability Increased 60%
• PG&E 87% Conversion Rate High Personal Engagement Rate Expansion into Additional Communities High Personal Engagement Rate Expansion into Additional Communities
• Chevrolet DTU (2021) "What's Cool About Electric?"

What Sets Us Apart