Cardinal Digital Marketing

Cardinal Digital Marketing is a performance marketing agency that works only in healthcare, helping provider groups attract new patients. It focuses on organisations with many locations that want to grow quickly, and it now operates as the healthcare division of Power Digital while keeping its specialist team.

Services

• Paid media and PPC: search and paid campaigns planned to generate leads for clinics and practices.
• Search engine optimisation: organic search work aimed at ranking provider websites and lifting conversions.
• Media mix planning: forecasting and Media Mix Modeling to decide how budget is split across channels.
• RevRx strategic planning: its own planning method for setting goals by service line, region and location.
• Campaign audits: reviews of existing campaigns to find wasted spend and missed opportunities.
• Market and competitor analysis: website audits and research to spot openings for growth.

Who it works with

The agency serves dental groups and DSOs, mental health providers, addiction treatment centres, senior care brands, women's health providers, physical therapy groups and veterinary networks, including private equity-backed portfolios adding new acquisitions.

Key facts

• Experience: 14 years in healthcare marketing
• Parent company: Power Digital, as its dedicated healthcare division
• Specialism: patient acquisition for healthcare organisations