Brand Connections

Brand Connections is a shopper marketing agency that helps consumer brands build buyer confidence before a purchase. Its work gives shoppers hands-on trial and information so they move from interest to buying. It has since joined forces with Brandshare, expanding its sampling and digital work, and the combined business now operates under the Brandshare name.

What Brand Connections does

• Product sampling: getting products into shoppers' hands to try.
• Physical demos: in-person product demonstrations.
• Digital demos: online product demonstrations.
• Virtual education tools: digital tools that explain products to shoppers.

Customers and markets

Consumer brands that want shoppers to try and learn about their products across channels.

Key facts

• Parent group: Advantage Solutions
• Now part of: Brandshare