Campbell Ewald

Campbell Ewald is an advertising agency that builds campaigns around what it calls radically human insight, meaning a close understanding of the people a brand wants to reach. It combines data, research and creative work to shape marketing that connects with audiences and drives sales.

Services

• Consumer experience practice (CE/CX): an in-house consultancy for research, audience segmentation, experience audits and strategy.
• Creative and brand campaigns: storytelling work for brands, from broadcast to digital and social content.
• Media planning and buying: a full-service media team backed by advanced analytics.
• Influencer network: campaigns run with creators who shape popular culture.
• Editorial content: an editorial team producing stories in many formats.

Who it works with

The agency's published work includes campaigns for EverBank, OnStar and the Ad Council, among other brands.

Key facts

• Specialist unit: CE/CX consumer experience consultancy within the agency
• Disciplines: Strategy, creative, media, analytics, influencer and editorial