Butler/Till

Butler/Till is an independent marketing agency that is women-owned, owned by its employees and certified as a B Corporation. It plans and buys media, measures campaign performance and produces creative work, with a dedicated practice for healthcare brands and a separate product for local marketing.

What Butler/Till offers

• Media: integrated media planning and activation built on platform knowledge and partnerships with media owners.
• Campaign analytics and marketing science: statistical modelling and machine learning used to find ways to lift client results.
• Creative services: creative that links paid, earned and owned channels into one approach.
• Proprietary technology: in-house tools that support the team's planning and reporting work.
• BetterLocal: a platform that brings local campaigns, reporting and tools for multi-location brands into one place.

Clients

The agency serves brands across sectors and runs a specialist healthcare team; its recent writing covers insurance, streaming TV and hyperlocal marketing for multi-location businesses.

Key facts

• Ownership: women-owned and employee-owned
• Certification: Certified B Corporation
• Healthcare experience: more than 25 years in healthcare marketing
• Recognition: listed by Ad Age as one of its places to work, ranked fifth