Business & Emotions

Business & Emotions is an advertising agency (reklambyrå) in Göteborg, Sweden. Its view is that most buying decisions rest on feeling, so it studies what moves a target audience and turns that into brand and campaign work for both business-to-business and consumer brands.

What Business & Emotions offers

• Strategy: analysing the client's business and market, then setting a communication plan with clear milestones.
• Brand positioning: a distinguishing idea that sharpens the offer and clarifies the audience.
• Concept and design: creative concepts, design and storytelling, from small jobs to full brand programmes.
• Offer structure: organising a product range so buyers find the right choice more easily.
• Launches and sales support: launch campaigns and sales material placed in the right channels.
• Recruitment and internal communication: employer and staff-facing messaging alongside product work.

Clients

For more than two decades the agency has marketed much of the housing industry in Sweden, working with house builders, housing concepts and makers of windows, doors, kitchens and heat pumps. It also takes on other product and service brands.

Key facts

• Based in: Göteborg, Sweden
• Experience: more than two decades
• Working method: analysis first, with AI used as part of the process