BUTLER

BUTLER is an independent brand development studio in Austin, Texas. Its work centres on communications that look after and promote the natural world, and it serves companies, nonprofits and civic institutions with that aim.

What BUTLER does

• Brand identity and rebrands: creating or renewing identities, such as giving a state water agency a visual identity and rebranding a botanical garden.
• Campaigns: communications work such as a belonging campaign and a push to build public enthusiasm for city transit.
• Research and stakeholder workshops: surveys, interviews and hands-on sessions it calls blitzes that bring a client's team, stakeholders and customers into the process.
• Collaborative creative development: sharing work in progress with clients so ideas are shaped together rather than presented only when finished.

Customers and markets

Clients named on its site include the Texas Water Development Board, San Antonio Botanical Garden and the Clif Bar Family Foundation, along with conservation-minded individuals and families.

Key facts

• Based in: Austin, Texas
• Focus: brand work for organisations tied to nature and conservation