Brown Parker & DeMarinis Advertising

Brown Parker & DeMarinis Advertising, which now trades as BPD Health, is a marketing agency that works only in healthcare. It combines strategic advice, marketing and communications with its own health data and marketing technology, and has worked alongside healthcare organisations for more than two decades.

What Brown Parker & DeMarinis Advertising does

• Strategic advisory: growth planning that links reputation, people and performance measures.
• Marketing and communications: campaigns to build preference and patient demand in crowded markets.
• Health intelligence: proprietary data and forecasting on how healthcare markets are moving.
• Physician engagement: work to strengthen referral patterns and doctor advocacy.
• Team engagement: employer branding to attract and keep healthcare staff.
• Product launch support: helping new therapies and health technologies reach patients and providers.

Who it works with

Its clients are hospitals, health systems, foundations and health product companies; named examples include AdventHealth, Baptist Health, HCA Healthcare and Trinity Health.

Key facts

• Sector focus: healthcare only
• Trading name: BPD Health