Brightfield Group

We thrive in environments with little precedent and constant change We examine every problem from all directions to sift, sort, stack, compare and draw meaningful conclusions ​

Spot the next trend with multidimensional data.

Get the data you need to build authentic customer relationships We collect detailed consumer data integrated with a deeper read into social presence Identify target personas, understand product usage, and identify unmet market needs with confidence

Effective performance monitoring in emerging markets requires a view from the consumer lens Our syndicated Brand Health tracker sets you up for growth by empowering your team with insights that help build a marketing scorecard, perfect messaging, and benchmark performance versus competitors

We audit the digital menus of thousands of dispensaries around the United States to give you an up-to-date view of the products available on shelf, with added social media insights to provide color into the real-world consumer reactions to product trends and launches

Take a deep dive into market features and trends, with sizing and 5-year forecasts by product type and distribution channel ​ Read the competitive landscape with product trends and innovations and detailed company profiles We offer a view across the US, Europe, LaAm, and the Asian Pacific region

Find the ideal market, field test your ideas, and develop long-term relationships with your customers with a bespoke approach Emerging markets move quickly Leverage our custom research and reporting for quick clarity at every stage of product development

Uncover the motivation in consumer data

Empower your entire team.

MARKETING Inform marketing content and target core consumers, leveraging need states that drives them to purchase ​ STRATEGY Allocate budget based on current, real-world market activity to optimize revenue and insulate yourself from market volatility ​ INNOVATION Develop products for a waiting audience to expand your share of wallet and capture new consumer segments ​ FINANCE & SALES Pitch with confidence using investor pitches and sell decks that make compelling arguments driven by multidimensional data ​

We're masters of nuance in the cannabis market.

SPOTLIGHT: CONSUMER ≠ PURCHASER

If someone develops a product to compete with McDonald's, they don't have to worry about a shadow market for chicken nuggets ​ Cannabis companies aren't so lucky Their biggest competitor is an invisible underground economy few data sets can reach ​ Grey markets are invisible consumers to most data sets, but Brightfield's consumer data includes all consumers, even the ones shopping underground

Amplify your POS data with customer insights.​

POS data is important, but it isn't enough

You have the what, now add the why

To penetrate an emerging industry, you must know your consumers well enough to predict what they're going to do ​ Brightfield's deeply curated perspective gives you a multifaceted view of the industry and an actionable plan for your brand's forward momentum ​

> the sum of its parts

You need a multi-dimensional perspective deeply rooted in the consumer Sentiment, desires, needs, wants What they will admit to and what they only hint at to friends and family ​ But your perspective must also be broad enough to account for the political, economic, and regulatory factors emerging markets are uniquely vulnerable to

CPG Spotlight: Limiting the Infinite

You worked hard You were smart, stayed attuned to your market, and beat the odds And success! You're on shelf So what's next? There are a million different vectors to follow from here, and most of them are wrong And when they're wrong, they're expensive You have a hunch Okay, hunches Dozens, actually