Brightfield Group

Brightfield Group is a market intelligence company for consumer packaged goods brands, sold as a subscription dashboard rather than one-off reports. It began by measuring the CBD and cannabis markets while they were new, and it now covers wellness, beverages, food, supplements and ingredients too. Teams in strategy, innovation, marketing and insights use it to follow shifts in what shoppers want.

What Brightfield Group offers

• Consumer insights: a long-running survey panel showing who buys, why they buy and how preferences change.
• Social listening: tracking online conversations and sentiment to spot new ingredients, formats and changes in perception early.
• Trend forecasting: predictive models that combine survey data, social signals and AI to project category growth.
• Brand health tracking: benchmarking a brand's performance and messaging against competitors.
• Dispensary menu audits: reviews of products listed on digital menus at US cannabis dispensaries.
• Custom research: bespoke studies to test product ideas before launch.

Who it works with

CPG and wellness brands, including those in regulated categories such as hemp-derived THC, CBD, cannabis, alcohol, tobacco and nicotine. Its coverage has included the US, Europe, Latin America and Asia-Pacific.

Key facts

• Panel: more than 100,000 consumers
• Social data: more than 100 million conversations analysed
• Delivery: subscription dashboard access