Haywire Marketing

Haywire Marketing is a marketing agency that works with branded product manufacturers. It says most manufacturers depend on referrals and trade shows, and it builds systems intended to turn interest into steady sales.

Its method, called the Signal-to-Sale System, starts by looking for where leads are lost and then installs the tools to capture and follow up on them. Only after that does it switch on advertising to bring in qualified buyers. Earlier material also referred to paid search and social advertising for e-commerce brands.

Services

• Funnel review: finding where unqualified leads arrive and real buyers drop out.
• Infrastructure set-up: a CRM and follow-up process that tracks each lead.
• Traffic generation: paid campaigns aimed at qualified buyers.
• Pipeline scaling: growing predictable sales opportunities over time.

Clients

Manufacturers of branded products that already have a sales team.

Key facts

• Method: Signal-to-Sale System in four steps
• Focus: manufacturers