Brighter Naming

Domestic or worldwide trademark checks of your proposed names are one of our specialties Often we just do these para-legal level checks for other creative teams as it is a different skill from the purely creative side of name generation

Domain, common law and basic popular business language linguistics reports are included as well for finalist names

Hitech, biotech, scientific and industrial Software, hardware and telecom Industrial, distribution, transportation, engineering Financial, real estate, hospitality and insurance Sports, equipment, clothing, consumer, retail Nowadays naming needs a rigorous process to ensure good results in a fairly quick time frame Names that are embraced by all, including the CEO and his lawyer

While each project is slightly different, our systematic process starts with hundreds of fresh new names from our naming team These are supplemented by names from our extensive databases and sorted and searched to present 75+ provisionally available names at the first meeting

From there on it is an interactive, converging process We do the heavy lifting and all the checking and tabulation Your naming team does all the selections so they have an ownership stake from the get-go

With over 20 years of experience and many projects per year, we are happy to say we have completed hundreds of successful projects

See our naming portfolio organized by industry

We have also done extensive work for major biotech, instrumentation, polymer, paper, oil & gas companies, as well as other branding and marketing agencies

Good names can be enhanced for positioning and clarity with a good tagline or slogan But they need to work in harmony and be strong and short like the title on a billboard Often they save your team from putting long tails on the name which are a burden forevermore and lead to you too easily being lost in a sea of initials

Plus taglines can much more easily evolve over time with few legal issues compared to the name itself

Do all your names sound like they belong to the same parent and master brand? If you are starting or revamping a new product or service line, now may be the time to standardize your name architectures and let us create a roadmap for future offerings based on our best-in-class studies

So often the view from your new customers’ position is different to that from an internal engineering or organizational perch

Partnership agencies are welcome too

Great .com Domains for Sale

See our list of professionally created com domains that are for sale Start your branding right with a unique new name that has good roots and trademark clearance

Read other interesting articles about naming and trademarks on this website so you better understand the challenges of creating names and protecting them

See how the Naming Critic rates the name and logo for Panda Express

Then read whether your name is an immediate winner with your target audience? Or simply a boring copy-cat variation? See the Name Critic’s ratings of various known names – and a few obscure ones too

A slogan positions and inspires A good naming generator finally steps up

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