Brighter Naming

Brighter Naming is a naming consultancy that started in Silicon Valley and now works virtually for clients around the world. It creates names for new products, product families, divisions and whole companies, and it designs naming systems meant to stay consistent as a catalogue grows. Its founders came from technology marketing, which shapes its focus on technical markets.

What Brighter Naming offers

• Product and company naming — a structured process that begins with hundreds of fresh candidates, then narrows them with the client's own team over a series of meetings.
• Naming architecture — rules for how a range of products is named so new additions fit and the brand does not fragment.
• Trademark screening — domestic and international checks on proposed names, also done for other creative teams.
• Linguistics and domain reports — checks on pronunciation, meaning and domain availability for finalist names.
• Taglines — short slogans written to sit alongside a name.
• Name generator — an online tool for exploring name ideas.

Who it works with

Clients range from sole-founder startups to corporate divisions. Its main sectors are technology, biotech, scientific and industrial firms, software, hardware and telecoms, with further work in finance, real estate, insurance, consumer goods, retail, education, non-profits and government, plus books and films.

Key facts

• Origin: Silicon Valley, now working virtually
• Experience: more than 20 years of naming projects
• Regions served: UK, Canada, Mexico, Europe and Asia as well as the USA