Blazon Agency

Blazon Agency calls itself a product launch agency, with offices in London and New York and work carried out for clients worldwide. It brings strategy, brand, creative, digital, e-commerce and advertising together so that a product can be taken to market and then scaled, and it has been running launches since 2016.

What Blazon Agency offers

• Launch programmes — end-to-end plans covering positioning, audience building, paid media, PR and direct sales on one timeline.
• Crowdfunding campaigns — Kickstarter, Indiegogo and equity crowdfunding campaigns built to rank and convert backers.
• Paid advertising — campaigns across Meta, Google, TikTok and programmatic channels.
• Growth and retention — acquisition, conversion rate work and lifecycle systems that continue after launch week.
• Press relations — coverage in technology, culture, trade and retail media.
• E-commerce storefronts — online shops and retention set-ups for launch traffic.

Who it works with

The agency focuses on consumer technology, hardware and direct-to-consumer brands, from crowdfunded start-ups to large names. Work shown on its site includes projects for Stanley Black & Decker, Xiaomi and Absolut.

Key facts

• Based in: London and New York
• Launching since: 2016
• Specialism: product launches, crowdfunding and direct-to-consumer growth