BrandSavants

BrandSavants is a brand strategy consultancy run by a Certified Brand Strategist, one of relatively few in North America. It works with executives to pin down what makes their company different and to turn that into clear, consistent messaging. The practice follows a structured process that runs from discovery through to putting changes in place.

What BrandSavants does

• Brand strategy: uncovering a company's distinctive purpose and building its identity around it.
• Brand discovery and implementation: assessing the brand, choosing the changes that matter most and helping carry them out.
• Enculturation: a process for getting employees to live and deliver the brand promise from inside the organisation.
• Strategic marketing and planning: writing marketing plans and seeing them through against measurable goals.
• Ongoing brand oversight: keeping a brand on track so it does not drift over time.

Who it serves

The consultancy serves executives and their companies, including organisations planning a launch or rebrand and those whose brand has stalled.

Key facts

• Experience: more than 25 years working with businesses on brand
• Credential: Certified Brand Strategist
• Region: North America