Brands to life

Brands to life is a strategy, branding and creative agency based in St Kilda, Melbourne. It builds new brands and repositions or refreshes existing ones, using what it calls a humanised approach to brand strategy. Once a strategy is set, the agency designs the identity and applies it across every point where customers meet the brand.

What Brands to life does

• Brand strategy: defining a clear strategy for a new or existing brand.
• Brand identity: creating visual identities for new brands and updating tired ones.
• Brand rollout: applying the identity across digital, advertising and design material.
• Digital experiences and campaigns: online work and campaigns meant to lift engagement.

Who it works with

The electricity distributors CitiPower, Powercor and United Energy appear among brands it has worked with.

Key facts

• Based in: St Kilda, Melbourne, Australia
• Disciplines: strategy, creative, design, brand, digital