Brandience

Brandience is a full-service marketing and advertising agency in Cincinnati with more than 20 years of experience. It helps national brands with many locations turn their central brand strategy into local marketing, adjusting activity market by market while keeping the brand consistent. Data analysis sits underneath its creative work, and it reviews retail sales figures daily to adjust campaigns.

Services

• Brand strategy: translating national brand ideas into plans for individual markets and locations.
• Creative and advertising: campaign ideas and production for retail-minded brands.
• Media planning and buying: placing ad budgets across channels.
• Digital and social media: online campaigns and social activity.
• Analytics: using sales and campaign data to guide and adjust work.
• Franchise and co-op marketing: supporting franchisors, franchisees and advertising co-ops.

Customers and markets

Its four focus sectors are healthcare, restaurants, retail and franchise systems. It has worked with casual, fast-casual and quick-service restaurant chains, employs former restaurant field marketers, and quotes Tropical Smoothie Cafe as a client.

Key facts

• Based in: Cincinnati, Ohio, USA
• Experience: 20+ years