Branding For the people

Branding For the people is a branding agency for established service businesses that want to grow. Its website now says the founder behind it runs the business as Category of One Branding.

Services

• Positioning and messaging: defining who the business is, who its audiences are and what it means to them.
• Naming: creating names for companies and offers.
• Visual identity: logos and the wider visual system of a brand.
• Website builds: designing and building sites for the new brand.
• Marketing and brand activation: rolling the brand out through marketing activity.

Who it works with

The agency works with chief executives, operating officers and founders of service-based companies. Past clients cited include businesses in education, test preparation, care, web design services, food, yoga and gaming software.

Key facts

• Current name: Category of One Branding
• Client focus: service-based businesses
• Process: its own step-by-step branding method