Bonfire Creative Intelligence

Bonfire Creative Intelligence, trading as Bonfire, is a strategy-led creative consultancy that has worked with brands for about a quarter of a century. It runs projects through its own three-stage method, Creative Intelligence, and works with senior marketing teams who need to show commercial results from brand work.

What Bonfire Creative Intelligence offers

• Brand strategy and insights — market research, brand positioning and measurement to support budget cases.
• Brand identity — distinctive identities for companies and new ventures, including naming.
• Advertising and activation — campaign strategy from concept through to in-market, across TV, digital and social.
• Creative and production — brand content and assets for every channel.
• Brand spaces — brand expression in retail, workplace, event and exhibition environments.
• Brand digital and technology — digital platforms and AI tools, including its AskPinpoint audience intelligence and JustAiSK conversational AI.

Who it works with

Past work covers Bosch appliance campaigns and Channel 4 sponsorship idents, a pub restaurant brand for Whitbread, a jeweller's advertising and a family farm attraction.

Key facts

• Based in: United Kingdom
• Experience: around 25 years
• Method: Creative Intelligence, a three-stage process