Bonfire Creative Intelligence

About Bonfire Creative Intelligence

Brand identity for Whitbread’s new casual dining pub restaurant chain, Cookhouse & Pub

Bosch i-DOS social media campaign

A stand out national campaign to create awareness of its new Bosch i-DOS automatic dosing washing machines

Baker Brothers integrated advertising campaign

Above-the-line advertising and digital branding campaign for high street jewellers

Standalone Farm re-branding and visitor experience development

A much-loved family attraction with many generations of local residents enjoying visits to Standalone Farm all year round

Ruk-bug brand style and Shanghai launch

The evolution of the Ruk-bug brand style and development of a creative strategy to assist the launch to market via the Best of British show in Shanghai

Brand naming, redesign and development for the Fascel Group

Bosch C4 Sunday Brunch Idents

TV, digital and social to support the 12-month sponsorship by Bosch of Channel 4’s Sunday Brunch

The Hide brand creation

Brand creation and implementation across interiors and integrated marketing activity for premium café-bar

Perfect Dry campaign for Bosch PerfectDry dishwashers

Integrated campaign to support the launch of Bosch PerfectDry dishwashers

25% of people watched the Bosch hair social videos for over 30 seconds.

Hundreds of visitors queued to get into the farm on reopening.

71%* of TV viewers agreed the Sunday Brunch idents made them more curious about Bosch.

Total volume sales of all beer in 2010 on a like for like basis was up by 0.8%.

The response on social media was incredible, which was the primary objective of The Winning Line campaign However we were also amazed by the sales response – especially the performance of The Winning Line tumble dryer and dishwasher which far exceeded our forecasts The Winning Line captured the hearts and minds of the Great British public during a monumental year of sporting history and national celebration

This project was about taking a very traditional and much loved beer, which had experienced no TLC for a number of years The old design was very traditional and very dated The concern was to not over modernise it as that would have been the wrong direction The design needing updating but be sympathetic to the origins of the beer’s heritage

Bonfire came up with a number of excellent options for us and worked tirelessly on the details of the tartans used The result has been well received from the beer lovers in North America, who are quite possibly the most enthusiastic beer lovers I have ever come across

We started working with Bonfire in 2008 after a word-of-mouth recommendation Having now experienced Bonfire first-hand it is clear that this is no ordinary agency – for what, on the surface, appears to be a small consultancy, Bonfire have gone far beyond our expectations They have not only supplied a range of creative services but also given expert and pragmatic advice on marketing strategy, brand development and been heavily involved in developing and driving a brand transition strategy after Select Education’s acquisition by Randstad I can recommend Bonfire to any company wanting an intelligent, enlightened and open-minded approach to their communications

Within the hospitality industry it is paramount that we remain relevant Bonfire continues to work with us, refining and developing our brand along with evolving our food and drink offering

We move forward with a clearer business proposition and are very grateful for the commitment and consistent support Bonfire have provided