Brand in heaven

Madrid is the home of this creative agency, which specialises in brand consultancy and says its projects and clients span over twenty years. It helps brands position themselves to attract their audience and put across what makes them different, using a mix of media and technologies in complete, joined-up campaigns.

Building and transforming brands

The consultancy work begins with research and strategy: brand experience, segmentation and trends, then positioning, innovation and opportunity. It continues with the design and development of brands and identity systems, product image and packaging, standardisation with brand guidelines, and planning and communication of change.

Omnichannel growth

On the growth side the agency develops strategies that combine offline and online, planning digital and traditional media and producing brand events and exhibitions. It integrates print, digital and audiovisual media, and it can either create and present a new brand to the market or plan a full set of customer-winning campaigns around one. Its earlier copy also listed online media planning.

A mixed team

For each project it brings together consultant-directors, art directors, creatives, designers and e-commerce specialists, with collaborators added as needed. Senior roles described on the site include a director of creative strategy with 25 years in brand communication, a technology director with eighteen years as a developer and systems administrator who has authored open source developments, and a designer who leads mobile application development. Skills cover communication, design, digital media, mobile apps and social media.

Clients and reach

The agency says it works with clients in different parts of the world, in different cultures and languages, for companies large and medium, national organisations and multinationals, in all sectors. Its project examples include work for a national association of bookshops and for shopping centres in Spain. It says its aim is to turn clear ideas into business opportunities, social improvements or environmental challenges.