Brand Buddy

Brand Buddy is a marketing agency for brands that sell on Amazon and Walmart. Profit is its main yardstick: it judges advertising, pricing and creative decisions by whether they leave the seller better off, not only by sales volume.

Products and services

• Marketplace profit assessment: a review of a seller's business to find where profit is lost, which products deserve more investment and which campaigns underperform.
• Amazon and Walmart management: account setup and management, listing copy and design, marketplace SEO and advertising.
• Advertising: paid search and paid social campaigns across major platforms.
• Pricing analytics and AI workflows: data work and automation to support day-to-day decisions.
• Creative production: video, photography, copywriting, logo and graphic design.
• Websites and SEO: brand websites built to sell products.

Who it works with

Consumer product brands selling through online marketplaces, especially Amazon and Walmart. Engagements begin with an assessment of weaknesses and opportunities, followed by a custom scope of work, and clients deal with its executives rather than only an account representative.

Key facts

• Marketplaces: Amazon, Walmart
• Channels: paid search, paid social, marketplace ads