Cutwater

Cutwater is an independent advertising agency with offices on both US coasts, in SF and New York. It covers creative, media and digital work, and asks to be judged on the business growth its campaigns bring rather than on the ads themselves.

Products and services

• Growth strategy: business analysis, audience research and budget recommendations.
• Creative and campaigns: campaign strategy and production, plus social and influencer marketing.
• Brand identity and naming: building new brands and refreshing older ones.
• Media: planning and buying, and programmatic performance media tracked against return.
• Analytics: data analysis and visualisation of results.
• Events and social impact: live and experiential events, and design of social impact programmes.

Customers and markets

The agency works with challenger brands, long-established businesses, global companies and start-ups. Named clients include Hartz and Sweet Loren.

Key facts

• Offices: SF and New York, United States
• Ownership: independent
• Focus: reviving legacy brands and launching new ones