Bluewater

Bluewater runs direct-to-consumer marketing and advertising work that joins creative, media, commerce and analytics under one agency. It helps brands reach consumers across television, digital channels and retail, and backs campaigns with tracking and research.

What Bluewater offers

• TV and video production — commercials, live TV productions and digital video, plus other creative assets.
• Strategy and media planning — building the plan for where and when campaigns run.
• Media negotiation and buying — direct response TV, brand and blended buys across linear TV, connected TV and OTT.
• Digital media — PPC, social, display, programmatic and email campaigns.
• Retail planning — developing a product's route into retail, alongside Amazon strategy.
• Tracking and attribution — direct attribution, cross-channel media optimisation, and market and competitor research.

Who it works with

Bluewater works with consumer brands that sell directly to buyers, including brands selling through Amazon and retail channels.