Blue-Q

Blue-Q is a below-the-line marketing agency that designs and builds physical brand experiences, working across Guatemala and in neighbouring countries. It takes projects from planning to delivery and prefers to see ideas built rather than left as proposals.

What Blue-Q does

• Brand activations: interactive promotions that gather customer data in exchange for rewards and purchase incentives.
• Events: organising and running events for brands.
• Stands and displays: designing and building stands and displays, adapted to the space available.
• Signage: making signs and branded fixtures.
• Digital experiences and video: digital brand experiences and video production.

Who it works with

It works with brand owners, advertising agencies and consultants, and can deliver a whole project or a single element. Projects have run from Panamá to Cancun and from El Salvador to Cuba, and in every department of Guatemala, including remote jungle areas.

Key facts

• Operating area: Guatemala, with projects in Panamá, Mexico, El Salvador and Cuba
• Quotes: most returned within 24 hours
• Large projects: split into phases to manage budget