Blue Advertising

Blue Advertising is an independent agency in Washington, DC that concentrates on public affairs advertising. Its campaigns aim to shift the views of policymakers and the people who influence them, on behalf of trade bodies, companies and charities.

What Blue Advertising offers

• Campaign strategy: plans public affairs, industry positioning and corporate image campaigns around a specific goal.
• Messaging: shapes the core argument a client wants policy audiences to accept.
• Creative production: makes television, video, radio, print and outdoor advertising.
• Digital advertising: builds mobile, native, display and video ads across platforms, then tracks results and adjusts during the run.
• Media planning and buying: selects and books placements for each campaign.

Who it works with

Industry associations, corporations and non-profit groups. Past clients named in its own material include the American Petroleum Institute, the American Heart Association, the Society for Human Resource Management, WAEPA and Research!America.

Key facts

• Based in: Washington, DC, United States
• Sample work: the "Vote 4 Energy" election-season campaign for the American Petroleum Institute