Blue Advertising

An agency focused on shaping opinion

Clients come to Blue to tackle a variety of communications challenges, but all share a common objective: shaping targets’ opinion Whether a corporation seeking to enhance its reputation, a trade association looking to educate opinion elites on a vital policy issue or a nonprofit aiming to raise awareness around a cause, success demands a campaign that effectively changes minds Our expertise lies in crafting campaigns – from strategy to message to creative to media planning – that help clients achieve specific strategic objectives

Blue has worked for clients such as the American Petroleum Institute, the American Heart Association and the Society for Human Resource Management

WAEPA has provided group term life insurance to civilian federal employees since 1943 They came to Blue to help elevate their brand and value proposition The Blue ad campaign, which launched in the fall of 2017, uses a friendly, informative spokesperson to underscore the message that WAEPA is the clear choice for federal employees seeking affordable group term life insurance — and more

The American Petroleum Institute tasked Blue with creating a campaign designed to raise the visibility of key energy issues during the election season Blue’s multi-media “Vote 4 Energy” campaign features real voters, who articulate their real-world energy priorities and proudly label themselves “energy voters ” Blue is an advertising agency that specializes in public affairs, industry positioning and corporate image advertising Our services include: strategy, messaging, advertising, creative (including television, broadcast, video, radio, print and outdoor), digital and media buying/planning/placement

Blue is an independent advertising agency that specializes in public affairs, industry positioning and corporate image advertising Our services include: Blue develops cross-platform digital ads that reach targeted audiences and drive engagement We create eye-catching digital content ranging from mobile to native to display to digital video

From initial strategy to eye-catching content creation using rapidly evolving web tools, Blue develops cross-platform digital ads that reach your target audience and drive engagement After implementation, we evaluate creative, monitor metrics, analyze results and optimize throughout the digital flight

Here are samples from a multimedia campaign we created for Research!America