Blitz Advertising (Pvt.) Limited

Pakistan's advertising market has changed shape several times since this agency opened, and its own history, as the company tells it, follows those changes closely. Blitz Advertising describes itself as a belief-led team that wants to understand human behaviour and build communications that connect and engage.

A creative approach with stated values

The agency says it produces advertising that is thoughtful at times and surprising at others, but always strategic. It names honesty, integrity and compassion as the values it puts above all else, and it says it delivers striking creative solutions with speed and consistency. Its work usually sits in marketing communications, though it says it often goes beyond them, aiming to build a deeper relationship between a brand and the consumer at every stage of the buying journey.

Media planning and buying is listed as a service alongside the creative work. It also teamed up with Spark, a Publicis Groupe business, and the joint operation, called Spark Pakistan, became a full media agency.

Years of affiliations and accounts

The timeline on its site traces a path from a founding year to a place among the country's top ten agencies. Early on it was affiliated with the DDB network, an arrangement it later ended so it could stand on its own. Along the way it won the Unilever tea account, and a corporate campaign it created for Haier won an award in the corporate campaign category at the PAS Awards.

The agency says it won a telecom operator's planning, management and media buying account for a third year running. It also recounts a fire that destroyed its head office, and says the team recovered and carried on. Its site notes that it has been operating for eighteen years.

How it describes the client relationship

Blitz presents the relationship between agency and client as a balance of trust, in which one side leads while the other follows. The site organises its content around its agency story, network, philosophy, people and culture, along with recent work and a section of case stories.

Blitz Advertising (Pvt.) Limited is an advertising agency in Pakistan that creates brand campaigns and plans and buys media. Over its history it was affiliated with DDB, and it later joined Spark, part of Publicis Groupe, to form Spark Pakistan as a full media agency.

What Blitz Advertising (Pvt.) Limited offers

• Creative advertising: campaign ideas and marketing communications grounded in consumer behaviour.
• Media planning and buying: planning, managing and buying media for brands.
• Brand communication: building a brand's relationship with consumers at each stage.
• Work beyond advertising: creative ideas that reach past standard marketing communications.

Who it works with

The agency has held accounts for Unilever's tea business, Haier, Mobilink, Pak-Qatar Takaful Group and Mario's Pasta, among national consumer and service brands.

Key facts

• Based in: Pakistan
• Affiliations: formerly DDB; Spark Pakistan with Publicis Groupe
• Awards: PAS Award for a Haier corporate campaign
• Values: honesty, integrity and compassion