Durée & Company

Public relations out of Fort Lauderdale, with a second office in Aspen

Fort Lauderdale, Florida, is the base of Durée & Company, a PR firm that also keeps an office in Aspen, Colorado. Its motto is Public Relations As It Should Be, and the site says the aim is to tell each client's story effectively and with personality, producing an image that leads to a stronger bottom line. It describes a team able to distill a brand, pinpoint a message and connect with an audience.

Media relations, events and branding under one roof

Public relations is the core: handling the press, crisis management, community affairs and speaking engagements. Around it sit marketing and advertising work, including branding, website design, content development and video, and social media services such as blogging, influencer relations and affiliate marketing. The agency also plans and promotes special events, produces radio promotions and podcasts, offers promotional items, and handles strategic planning, including corporate social responsibility programs. The site frames each plan as customized to the brand, with creative approaches intended to reach audiences and create buzz.

Industries it has organized itself around

The agency says it spans about 25 industries and counts global leaders and new businesses among its clients. Its specialist groups run from art and museums, business and cannabis and CBD, through franchises, government and non-profits, to health care, Hispanic markets, law, boating, property, hospitality, fashion retail and travel. Its news and blog items reflect that spread: a cannabis company's executive dinner in Miami, a restaurant crawl for a local review community and a charity ball, as well as pieces on advertising policies for cannabis brands, video versus still images, and marine and yacht PR.

Recognition

The site lists industry honours among its credentials: placement on a list of top women in PR, a PR trade award, several marketing awards, two regional PR council awards and a local newspaper's top workplaces ranking. It also invites visitors on a tour of its Fort Lauderdale headquarters.

Durée & Company is a public relations agency headquartered in Fort Lauderdale, Florida, with a second office in Aspen, Colorado. It builds communications plans around a client's brand and audience, and serves clients in around 25 industries.

Services

• Public relations: media relations, crisis management, community affairs and speaking engagements.
• Marketing and advertising: branding, website design, content development and video.
• Social media: blogging, influencer relations and affiliate marketing.
• Special events: planning and promotion, alongside radio promotions and podcasts.
• Strategic planning: including corporate social responsibility programmes.

Clients

The agency lists specialist areas that include cannabis and CBD, franchises, health care, Hispanic markets, legal, marine and yacht, real estate, restaurants and hospitality, retail and fashion, and travel and tourism. It also serves art and museum, government and nonprofit clients.

Key facts

• Based in: Fort Lauderdale, Florida, with an office in Aspen, Colorado
• Industries: about 25 sectors, from global names to newer businesses
• Recognition: the agency lists PR industry and workplace awards on its site