Agency672

Agency672 is a media agency that works only in out-of-home advertising. It plans campaigns, negotiates with outdoor media owners and handles the paperwork behind them, and it says it can plan placements in markets around the world. The agency points out that it has no outside investors or shareholders.

What Agency672 does

• Campaign planning: draws on several data sources to build plans for every type of outdoor media.
• Media buying and vendor management: uses long-standing relationships with media owners to negotiate placements and discounts.
• Production and trafficking: gets billboards, wallscapes, vehicle wraps and transit posters produced and posted on schedule.
• Billing and accounting: takes on the invoicing and reconciliation that outdoor campaigns create, saving client teams admin time.

Who it works with

Its published case studies include an international campaign aimed at business decision makers for a fintech data company, and city campaigns in the United States for an on-demand car-sharing marketplace. A group head of media at the agency Doremus is quoted as a client.

Key facts

• Specialism: out-of-home media only
• Reach: campaigns planned worldwide
• Ownership: no investors or shareholders