AB&A Advertising

AB&A Advertising, styled ab+a, is a full-service agency that has built brands for more than 30 years. Its current focus is marketing for healthcare, where it applies its own planning framework, the GiG model, short for Grow, Impact, Good.

Services

• Advertising: campaign creative across media.
• Strategic planning: research and strategy tied to business growth.
• Performance branding: brand work measured against results, supported by vetted AI tools.
• Digital and media services: online marketing and media planning and buying.
• Data analytics: insight work to guide marketing decisions.
• Design and branded content: visual identity and content for brands.

Who it works with

The agency serves healthcare systems, health plans and well-being brands, and speaks to patients, members, providers and communities on their behalf.

Key facts

• Based in: Miami, Florida
• Experience: more than 30 years
• Specialism: health and well-being marketing
• Framework: the proprietary GiG model