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Advertising Company

Ear to the Ground

Creative agency for sports, gaming and entertainment brands built around fan research

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About Ear to the Ground

Ear to the Ground is a creative agency serving sports, gaming and entertainment brands. Its method, called Fan Intelligence, draws on a network of more than 11,000 fans who are consulted in real time. Planners, strategists and creatives then use that input to shape campaigns.

What Ear to the Ground offers

Fan Intelligence research — live insight gathered from its fan collective, with AI-assisted analysis.
Creative strategy — campaign ideas developed together with the fan panel.
Concept testing — ideas tested with fans before a campaign is delivered.
Brand ranking index — an annual index ranking culturally relevant brands across sport, esports and gaming.

Who it works with

Project headings on its old page mention New Balance, Uefa, Statsports and a video game launch. The agency also opened in North America.

Key facts

Fan network: over 11,000 fans, as stated
Focus: sports, gaming and entertainment

Profile written by TrustList from the business's own published information, Sep 2026.

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