A Hundred Monkeys

A Hundred Monkeys is a naming and writing studio in Berkeley, California, working since 1990. It finds names for companies and products and writes the brand language around them, describing its craft as distillation: saying a lot in few words.

Products and services

• Company naming and renaming: new names for businesses, such as the renaming of the healthcare platform Abridge, which records and summarises clinical conversations.
• Product naming: names for individual products, including a code-generation model for a large software lab.
• Naming architecture: systems for naming a portfolio of current and future products.
• Trademark and domain screening: early checks of candidate names for conflicts and available web addresses before legal review.
• Brand messaging: writing that explains what a brand does and why people should care.

Clients

The studio works with companies large and small, including technology and healthcare start-ups, and prefers long, collaborative relationships.

Key facts

• Based in: Berkeley, California, US
• Founded: 1990