4pz

4pz is a retail branding and advertising agency in Delhi NCR that runs its own signage fabrication unit. It brands and fits out stores across India and keeps them maintained afterwards, and it frames its marketing work around the four Ps of product, price, place and promotion.

What 4pz offers

• Store branding and fit-outs — designing and building branded retail interiors and frontages.
• Signage fabrication — making signs in its in-house workshop.
• Retail audits and maintenance — checks after launch on footfall, conversion and shopper behaviour, plus upkeep.
• Visual merchandising and retail experience — in-store displays designed to engage shoppers' senses.
• Offline and online branding — brand promotion in physical media and digital channels.
• Brand activation — events that let a target audience try a brand at first hand.

Who it works with

The agency works with retail brands and businesses that want stronger visibility in stores across India.

Key facts

• Based in: Saket, Delhi, India
• Facilities: in-house signage fabrication unit
• Coverage: stores across India