Upfluence

Upfluence is a software platform that helps brands work with influencers and creators. Brands use it to search for suitable people, contact them, manage campaigns and pay them, then measure what the partnerships produce.

Features

• Influencer search: finds creators in over 150 countries across Instagram, YouTube, Facebook, Twitch, Pinterest, blogs and Twitter.
• Outreach: contacts creators through bulk email.
• Campaign management: tracks each stage of a collaboration, with custom workflows and product seeding.
• Affiliate tools: generates individual links and coupon codes.
• Payments: collects invoice and tax documents and tracks payment status.
• Analytics: reports return on investment, earned media value, impressions and reach.

Customers and markets

The platform is meant for brands and e-commerce businesses that run creator and affiliate programmes.

Key facts

• Search filters: more than 20 criteria, including keywords, location and engagement rate
• Integrations: native e-commerce connections