Smart Adserver

Smart Adserver is an ad monetisation platform designed for premium publishers. It gives them a way to sell their advertising space to demanding buyers while keeping the process transparent.

Main features

• Transaction models: publishers can mix different ways of selling space to suit their goals.
• Channels and formats: covers a range of advertising channels and ad formats.
• Audience data activation: uses audience data to improve the value of each impression.
• Transparency: the company stresses open reporting so publishers see how value is shared.

Clients

Premium publishers, and the brands and buyers that purchase from them. The company describes a shared-interest approach, in which publishers and brands receive a fair share of the value created at each ad opportunity and set the terms themselves.