Ad Trading Stack

Ad Trading Stack is ad server software from Kritter that lets an organisation run its own advertising operation. It is installed on the client's own servers, rather than hosted by the vendor, and can carry the client's branding.

What Ad Trading Stack offers

• Campaign management — lets an organisation run its own advertising campaigns.
• Publisher inventory — handles the ad space supplied by publishers.
• Partner integration — connects advertising partners of many kinds to the platform.
• On-premise deployment — the software runs on the client's own infrastructure and can be customised extensively.

Who it works with

Organisations that want to bring programmatic advertising in-house instead of using a hosted white-label service from another vendor. Kritter says deployment can take as little as two weeks.

Key facts

• Vendor: Kritter
• Deployment: on-premise, white-label
• Set-up time: as little as two weeks