UseItBetter

UseItBetter is a website analytics and A/B testing product. It reads how a site is built and records what visitors do without manual tagging.

Users can pick out elements with CSS selectors, in the same way as in jQuery, and use those actions to measure behaviour or to trigger tests.

Main features

• Automatic tracking: visitor actions are captured across the site.
• A/B testing: site changes can be tested, with tracked actions acting as triggers.
• Heat maps: a view of where visitors click and look.
• Form analytics: insight into why visitors fail to convert.
• Session replays: recordings of visits.
• Behavioural analytics and segmentation: measures how visitor behaviour affects business KPIs.

Who it works with

Teams that run websites and want to improve conversion.